Groups looking to add interactivity, value-added services, better usability and targeted advoca RELATED CONTENT Considering a web site upgrade? Association web sites have entered the “democratization of the Internet” era, in which member users are not just interacting with the site itself, but with each other, technology experts say. Matt Anderson, partner in Booz & Company’s consumer, media and technology practice, calls it “social integration,” a practice in which members gain knowledge and insight from each other by interacting through an association’s web site. “They’re helping each other out. They’re creating new experiences for each other,” Anderson… Read More